Veteran-Owned Hydrate Heroes USA Launches on Veterans Day
Hydrate Heroes USA officially launched on Veterans Day 2026, co-founded by retired Navy SEAL Jovon Quarles and Michael Gardner, to serve those who serve.
On Veterans Day, November 11, 2026, at 11:11 a.m. ET, Hydrate Heroes USA officially launched. Operated by Warrior Pride, LLC, a veteran-owned company based in Clearwater, Florida, the brand brings Hydrate Heroes® hydration powder sticks and branded stainless steel tumblers and shakers to America's military, veterans, first responders and the communities they serve.
Meet the co-founders
Jovon Quarles, retired Navy SEAL
Jovon Quarles is a retired U.S. Navy SEAL and combat veteran with 22 years of service, a BUD/S Honor Graduate and host of FOX's "Special Forces: World's Toughest Test." He majority-owns and leads Warrior Pride, LLC.
"After 22 years in uniform, launching Hydrate Heroes USA on Veterans Day is deeply personal for me. We built this to serve those who serve — our military, our veterans, our first responders and their communities." — Jovon Quarles
Michael Gardner, lifestyle hydration coach
Michael Gardner, founder of Higher Power Health Brands, LLC, is a mental-fitness author and lifestyle hydration personal trainer who has spent two decades building health and wellness brands rooted in everyday habits. Best known for Talk Yourself Thin™, his philosophy is simple: small daily rituals create extraordinary lives.
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"Hydration is one of the simplest rituals there is. Hydrate Heroes makes that daily habit something people genuinely look forward to, alongside a team that honors those who serve." — Michael Gardner
Backed by legends
Hydrate Heroes USA's equity partners include Muggsy Bogues (Wake Forest legend, former NBA player), John Starks (Oklahoma State legend, former New York Knick), Jerome Baker (former Ohio State standout, pro football player) and Santonio Holmes (pro football player). See more on our proof page.
Giving back to veterans
Hydrate Heroes is a sponsor of Grey Team's America First Gala 2026, celebrating the veteran-focused nonprofit's 10th anniversary on Dec. 3 in Palm Beach. The charity auction includes a round of golf with John Starks.
Why it matters for daily hydration
Hydrate Heroes® is built for Lifestyle Hydration™: zero sugar, organic stevia, six functional mushrooms and Balanced 88 Gold Sodium™ — The Healthy Alternative® for everyday hydration, on duty and off.
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